The JCN Marketing Manual
Part I - Strategy & Planning Campaign Planning: An Overview For all the budget and time it takes to advertise – and the potential results it can produce for a business – it’s surprising how little time businesses actually spend planning their marketing campaigns....
Creative Advertising When Adapting to COVID
We recently ran a campaign for a music teacher. His business had been established around visiting people’s houses and teaching piano and keyboard to children in person. When the pandemic made this impossible, he adapted. He created pre-recorded video courses to teach...
What Do Trump and Biden Agree On?
We recently ran a campaign for a Jewish "Unity Event." Yeshiva Beth Yehudah of Detroit undertook this mission and approached me to get the word out. This was one of those times when a customer comes to us and asks to be “everywhere”. We took a hands-on approach to the...
These Are Our Most Requested and Highest Performing Ad Products
At the Jewish Content Network, we offer dozens of advertising products across an array of publishers and media types. It can be confusing at times to know what ad best suits your specific advertising campaign, and this is a key part of how we help our clients –...
Bonei Olam Reachers 18,000 Recurring Donors Through Persistent Marketing
Five months ago, Boruch Goldberger of BIG Marketing and I launched a campaign to sign up 18K women before they light candles on Friday.Our goal is for everyone to donate $1 every week to Bonei Olam. This project was a challenge. During the last five months, we...
How We used LiveStreams to generate 1,000% ROI
Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...
4 Great Tools to Streamline Your Lead Generation
Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal. Nowadays, people expect almost instant responses from a business; we all of stories of...
Our Secret Formula to Planning Wildly Successful Advertising Campaigns
We talk endlessly about strategy. Because it’s so common for people to run campaigns without having one. And without a strategy, you don’t know what ad products best suit your needs, you don’t know what your ads should say, and you don’t know how to measure success....
Ditch Your Website and Start Building Landing Pages
Websites are overrated. The problem with websites is they are created once, and then you leave it up for years to come. Worse, they try to do too much at once – to speak to all your different potential audiences, and get them to do lots of different things: learn more...
Reflecting on 3 Amazing Years: Chayale Kaufman, CEO and Founder of The Jewish Content Network
This company started with a vision to distribute content online, a Jewish version of Taboola or Outbrain. The idea was to be able to spread news and advertisements online, through content, with the click of a button. Our goal was create a revolution in online...
This Insurance Agency Generated Multiple Leads after Tweaking Their Advertising Strategy
A recent advertiser on the Jewish Content Network is an insurance agent who sells life insurance to Americans living overseas. They had been advertising with us for several months, using a JCN homepage article ad to link to an article they had written on the subject,...
Incredible Results for Last Minute Retreat Using This WhatsApp Marketing Hack
This week, we were contacted by a frantic organizer of a Yeshiva Week retreat. They had already booked the rooms and reserved the amenities, but despite over $1,000 spent on print ads, they had gotten zero interest. We stepped in, and despite a very limited remaining...
Planning Trumps Budget
People tell me all the time, “I can’t start marketing because I don’t have a large budget.” This is absolutely not true. So much of a campaign actually comes down to planning and execution, it’s wrong to believe that budget will necessarily indicate the outcome or...
Planning Your Marketing Funnel
We’ve been talking a lot about content lately here on the JCN. But it’s worth diving more deeply into what kind of content we’re talking about here. The truth is, there is a variety of content that should be created, to reach each stage of your sales funnel. Every...
Content Marketing: The Future of Marketing
Content marketing is fast become the only form of marketing. The process of publishing quality content as a means of growing your business, was usually relegated to when you had some time to spare (and when does that ever happen, when you have your own business?)....
Use Case: How Kosher.com Drew Thousands to Their Website
Kosher.com is the most popular cooking website in the frum world. They regularly use the Jewish Content Network to promote their content to Jewish readers online. Their approach is strategic and systematic, and serves as a great example of a well-run marketing...
Do Less: The Power of Simplicity
Author and speaker John C. Maxwell once said, “Learn to say 'no' to the good so you can say 'yes' to the best.” Wise words indeed. As entrepreneurs, we are often attracted to novelty, to opportunity. We are not afraid to take risks, to try new things out. But the...
Lessons Learned from KosherFest
This year, the Jewish Content Network had its own booth at KosherFest! It was great seeing so many of our clients at one of the premiere business destinations of the year. And we got to hand out hundreds of Phone Card Wallets, which, although not edible like most of...