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What Do Trump and Biden Agree On?

What Do Trump and Biden Agree On?

We recently ran a campaign for a Jewish "Unity Event." Yeshiva Beth Yehudah of Detroit undertook this mission and approached me to get the word out. This was one of those times when a customer comes to us and asks to be “everywhere”. We took a hands-on approach to the...

These Are Our Most Requested and Highest Performing Ad Products

These Are Our Most Requested and Highest Performing Ad Products

At the Jewish Content Network, we offer dozens of advertising products across an array of publishers and media types. It can be confusing at times to know what ad best suits your specific advertising campaign, and this is a key part of how we help our clients –...

How We used LiveStreams to generate 1,000% ROI

How We used LiveStreams to generate 1,000% ROI

Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...

4 Great Tools to Streamline Your Lead Generation

4 Great Tools to Streamline Your Lead Generation

Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal. Nowadays, people expect almost instant responses from a business; we all of stories of...

Our Secret Formula to Planning Wildly Successful Advertising Campaigns

Our Secret Formula to Planning Wildly Successful Advertising Campaigns

We talk endlessly about strategy. Because it’s so common for people to run campaigns without having one. And without a strategy, you don’t know what ad products best suit your needs, you don’t know what your ads should say, and you don’t know how to measure success....

Ditch Your Website and Start Building Landing Pages

Ditch Your Website and Start Building Landing Pages

Websites are overrated. The problem with websites is they are created once, and then you leave it up for years to come. Worse, they try to do too much at once – to speak to all your different potential audiences, and get them to do lots of different things: learn more...

Planning Trumps Budget

Planning Trumps Budget

People tell me all the time, “I can’t start marketing because I don’t have a large budget.” This is absolutely not true. So much of a campaign actually comes down to planning and execution, it’s wrong to believe that budget will necessarily indicate the outcome or...

Planning Your Marketing Funnel

Planning Your Marketing Funnel

We’ve been talking a lot about content lately here on the JCN. But it’s worth diving more deeply into what kind of content we’re talking about here. The truth is, there is a variety of content that should be created, to reach each stage of your sales funnel. Every...

Content Marketing: The Future of Marketing

Content Marketing: The Future of Marketing

Content marketing is fast become the only form of marketing. The process of publishing quality content as a means of growing your business, was usually relegated to when you had some time to spare (and when does that ever happen, when you have your own business?)....

Use Case: How Kosher.com Drew Thousands to Their Website

Use Case: How Kosher.com Drew Thousands to Their Website

Kosher.com is the most popular cooking website in the frum world. They regularly use the Jewish Content Network to promote their content to Jewish readers online. Their approach is strategic and systematic, and serves as a great example of a well-run marketing...

Do Less: The Power of Simplicity

Do Less: The Power of Simplicity

Author and speaker John C. Maxwell once said, “Learn to say 'no' to the good so you can say 'yes' to the best.” Wise words indeed. As entrepreneurs, we are often attracted to novelty, to opportunity. We are not afraid to take risks, to try new things out. But the...

Lessons Learned from KosherFest

Lessons Learned from KosherFest

This year, the Jewish Content Network had its own booth at KosherFest! It was great seeing so many of our clients at one of the premiere business destinations of the year. And we got to hand out hundreds of Phone Card Wallets, which, although not edible like most of...

Come Visit Us At KosherFest 2018!

Come Visit Us At KosherFest 2018!

Jewish Content Network (JCN) will have an exhibit at Kosher Fest 2018. Kosherfest is the world’s largest and most attended kosher-certified products trade show. The event is scheduled for Tuesday, November 13, 2018: 10am - 5pm & Wednesday, November 14, 2018: 10am...

Growing Your Business with WhatsApp: Part II

Growing Your Business with WhatsApp: Part II

Last week’s article on marketing with WhatsApp click to chat was met with resounding success. Many people resonated with the ease in which people can start a conversation with your business, and have started implementing it in their own marketing strategy. A WhatsApp...