Episode 1: Creating a Positive Company Culture with Mrs. Chayale Kaufman
Mrs. Chayale Kaufman the CEO of Jewish Content Network advertising takes us through her remarkable career, tells us how it all began, gives us the insider perspective on Jewish advertising, reveals the secret to great workplace culture, and much more!...
What is a Mobile Popup Ad?
If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. The JCN’s Mobile Popup Ad offers a unique advertising opportunity: buy an ad once and get it placed on multiple...
COMING SOON: These Are The Inspirational ‘Chizuk’ Videos That Will Be Streaming This Tisha B’Av
Beginning on the Erev Shabbos before Tisha B’Av and continuing until Tisha B'Av is over on Sunday night, we will be hosting a series of Chizuk videos on our homepage in honor of Tisha B'Av. Our hopes are that these videos will inspire, educate, and motivate people to...
What is a JCN Homepage Article?
If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. https://www.youtube.com/watch?v=rXlpCFUnFlM The JCN’s Homepage Article offers a unique advertising opportunity:...
JCN Welcomes Jewish News 24 WhatsApp Publisher
We're excited to add the latest publisher to a long list of digital and print platforms available on the Jewish Content Network dashboard. Jewish News 24 is a popular WhatsApp platform with over 25,000 contacts. Offering both status and group posts, this is a great...
What is a JCN Inner Page Article?
If you've bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. The JCN's inner page article offers a unique advertising opportunity: buy an ad once and get it placed on...
The JCN Marketing Manual
Part I - Strategy & Planning Campaign Planning: An Overview For all the budget and time it takes to advertise – and the potential results it can produce for a business – it’s surprising how little time businesses actually spend planning their marketing campaigns....
Creative Advertising When Adapting to COVID
We recently ran a campaign for a music teacher. His business had been established around visiting people’s houses and teaching piano and keyboard to children in person. When the pandemic made this impossible, he adapted. He created pre-recorded video courses to teach...
What Do Trump and Biden Agree On?
We recently ran a campaign for a Jewish "Unity Event." Yeshiva Beth Yehudah of Detroit undertook this mission and approached me to get the word out. This was one of those times when a customer comes to us and asks to be “everywhere”. We took a hands-on approach to the...
These Are Our Most Requested and Highest Performing Ad Products
At the Jewish Content Network, we offer dozens of advertising products across an array of publishers and media types. It can be confusing at times to know what ad best suits your specific advertising campaign, and this is a key part of how we help our clients –...
Bonei Olam Reachers 18,000 Recurring Donors Through Persistent Marketing
Five months ago, Boruch Goldberger of BIG Marketing and I launched a campaign to sign up 18K women before they light candles on Friday.Our goal is for everyone to donate $1 every week to Bonei Olam. This project was a challenge. During the last five months, we...
How We used LiveStreams to generate 1,000% ROI
Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...
4 Great Tools to Streamline Your Lead Generation
Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal. Nowadays, people expect almost instant responses from a business; we all of stories of...
Our Secret Formula to Planning Wildly Successful Advertising Campaigns
We talk endlessly about strategy. Because it’s so common for people to run campaigns without having one. And without a strategy, you don’t know what ad products best suit your needs, you don’t know what your ads should say, and you don’t know how to measure success....
Ditch Your Website and Start Building Landing Pages
Websites are overrated. The problem with websites is they are created once, and then you leave it up for years to come. Worse, they try to do too much at once – to speak to all your different potential audiences, and get them to do lots of different things: learn more...
Reflecting on 3 Amazing Years: Chayale Kaufman, CEO and Founder of The Jewish Content Network
This company started with a vision to distribute content online, a Jewish version of Taboola or Outbrain. The idea was to be able to spread news and advertisements online, through content, with the click of a button. Our goal was create a revolution in online...
This Insurance Agency Generated Multiple Leads after Tweaking Their Advertising Strategy
A recent advertiser on the Jewish Content Network is an insurance agent who sells life insurance to Americans living overseas. They had been advertising with us for several months, using a JCN homepage article ad to link to an article they had written on the subject,...
Incredible Results for Last Minute Retreat Using This WhatsApp Marketing Hack
This week, we were contacted by a frantic organizer of a Yeshiva Week retreat. They had already booked the rooms and reserved the amenities, but despite over $1,000 spent on print ads, they had gotten zero interest. We stepped in, and despite a very limited remaining...