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What is a Mobile Popup Ad?

What is a Mobile Popup Ad?

If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. The JCN’s Mobile Popup Ad offers a unique advertising opportunity: buy an ad once and get it placed on multiple...

What is a JCN Homepage Article?

What is a JCN Homepage Article?

If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. https://www.youtube.com/watch?v=rXlpCFUnFlM The JCN’s Homepage Article offers a unique advertising opportunity:...

JCN Welcomes Jewish News 24 WhatsApp Publisher

JCN Welcomes Jewish News 24 WhatsApp Publisher

We're excited to add the latest publisher to a long list of digital and print platforms available on the Jewish Content Network dashboard. Jewish News 24 is a popular WhatsApp platform with over 25,000 contacts. Offering both status and group posts, this is a great...

What is a JCN Inner Page Article?

What is a JCN Inner Page Article?

If you've bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. The JCN's inner page article offers a unique advertising opportunity: buy an ad once and get it placed on...

The JCN Marketing Manual

Part I - Strategy & Planning Campaign Planning: An Overview For all the budget and time it takes to advertise – and the potential results it can produce for a business – it’s surprising how little time businesses actually spend planning their marketing campaigns....

Creative Advertising When Adapting to COVID

Creative Advertising When Adapting to COVID

We recently ran a campaign for a music teacher. His business had been established around visiting people’s houses and teaching piano and keyboard to children in person. When the pandemic made this impossible, he adapted. He created pre-recorded video courses to teach...

What Do Trump and Biden Agree On?

What Do Trump and Biden Agree On?

We recently ran a campaign for a Jewish "Unity Event." Yeshiva Beth Yehudah of Detroit undertook this mission and approached me to get the word out. This was one of those times when a customer comes to us and asks to be “everywhere”. We took a hands-on approach to the...

These Are Our Most Requested and Highest Performing Ad Products

These Are Our Most Requested and Highest Performing Ad Products

At the Jewish Content Network, we offer dozens of advertising products across an array of publishers and media types. It can be confusing at times to know what ad best suits your specific advertising campaign, and this is a key part of how we help our clients –...

How We used LiveStreams to generate 1,000% ROI

How We used LiveStreams to generate 1,000% ROI

Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...

4 Great Tools to Streamline Your Lead Generation

4 Great Tools to Streamline Your Lead Generation

Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal. Nowadays, people expect almost instant responses from a business; we all of stories of...

Our Secret Formula to Planning Wildly Successful Advertising Campaigns

Our Secret Formula to Planning Wildly Successful Advertising Campaigns

We talk endlessly about strategy. Because it’s so common for people to run campaigns without having one. And without a strategy, you don’t know what ad products best suit your needs, you don’t know what your ads should say, and you don’t know how to measure success....

Ditch Your Website and Start Building Landing Pages

Ditch Your Website and Start Building Landing Pages

Websites are overrated. The problem with websites is they are created once, and then you leave it up for years to come. Worse, they try to do too much at once – to speak to all your different potential audiences, and get them to do lots of different things: learn more...

Planning Trumps Budget

Planning Trumps Budget

People tell me all the time, “I can’t start marketing because I don’t have a large budget.” This is absolutely not true. So much of a campaign actually comes down to planning and execution, it’s wrong to believe that budget will necessarily indicate the outcome or...