Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal.
Nowadays, people expect almost instant responses from a business; we all of stories of moving on from a prospective service provider or business because we weren’t able to reach someone in a timely manner.
Furthermore, one of the best ways to retain existing customers and get them to refer their friends and family to you is by delighting them with excellent service. At the Jewish Content Network, we’ve harnessed the power of a series of online tools to quickly capture and convert leads, and then deliver outstanding service to our advertisers.
Here’s an overview of the tools we use, feel free to use them, or platforms similar to them, to streamline your own lead generation operations:
It all starts with managing your leads, and Pipedrive does an amazing job visualizing the stage each lead is at. Do you need to send them more info? Have you made the initial phone call yet? Pipedrive lays it all out in front of you to help you move your leads from prospects to closed deals.
Once a project is closed, it’s time to get to work! Asana is a great collaboration platform that allows you to easily create tasks and subtasks and assign them to your staff. Attach documents and discuss tasks in detail in an intuitive layout that allows you to group related tasks into their own dedicated projects.
Asana is great for keeping track of the big picture, but the day to day communication with your team can often be better facilitate by a chat system. Slack is the go-to choice for statups and tech companies, and provides an intuitive experience to quickly communicate with individuals and teams.
One of the best features on Slack is the ability to integrate with 3rd party apps for instant notifications. Thus, you could set yourself up to get a notification every time an Asana task gets modified or a new lead comes in on Pipedrive. Slack can become your portal to the daily pulse of your organization, putting all forms of communication at your fingertips.
For larger or more complex projects, it helps to organize the information you need to collect from your client. JotForm presents an intuitive experience for collecting all forms of information – create everything from contact forms to quizzes to intake forms with their easy to use form builder.
We’ve used JotForm as a lead generation tool, as a way to collect documentation from clients before we begin a project, and even to collect payments for products and services.
In today’s business world, it pays to work smarter, not harder, and there are a myriad of tools that can do the heavy lifting for you, so you can focus on what’s important: building relationships, staying creative, and focusing on your core areas of expertise.
Talk to us today about your business and advertising needs!