Five months ago, Boruch Goldberger of BIG Marketing and I launched a campaign to sign up 18K women before they light candles on Friday.Our goal is for everyone to donate $1 every week to Bonei Olam. This project was a challenge. During the last five months, we...
Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...
Running a successful ad campaign is just the beginning. The successful conversion of a lead into a buyer depends on how quickly you can get in touch with them and close the deal. Nowadays, people expect almost instant responses from a business; we all of stories of...
We talk endlessly about strategy. Because it’s so common for people to run campaigns without having one. And without a strategy, you don’t know what ad products best suit your needs, you don’t know what your ads should say, and you don’t know how to measure success....
Websites are overrated. The problem with websites is they are created once, and then you leave it up for years to come. Worse, they try to do too much at once – to speak to all your different potential audiences, and get them to do lots of different things: learn more...
A recent advertiser on the Jewish Content Network is an insurance agent who sells life insurance to Americans living overseas. They had been advertising with us for several months, using a JCN homepage article ad to link to an article they had written on the subject,...
