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Planning Trumps Budget

Planning Trumps Budget

People tell me all the time, “I can’t start marketing because I don’t have a large budget.” This is absolutely not true. So much of a campaign actually comes down to planning and execution, it’s wrong to believe that budget will necessarily indicate the outcome or...
Planning Your Marketing Funnel

Planning Your Marketing Funnel

We’ve been talking a lot about content lately here on the JCN. But it’s worth diving more deeply into what kind of content we’re talking about here. The truth is, there is a variety of content that should be created, to reach each stage of your sales funnel. Every...
Content Marketing: The Future of Marketing

Content Marketing: The Future of Marketing

Content marketing is fast become the only form of marketing. The process of publishing quality content as a means of growing your business, was usually relegated to when you had some time to spare (and when does that ever happen, when you have your own business?)....
Use Case: How Kosher.com Drew Thousands to Their Website

Use Case: How Kosher.com Drew Thousands to Their Website

Kosher.com is the most popular cooking website in the frum world. They regularly use the Jewish Content Network to promote their content to Jewish readers online. Their approach is strategic and systematic, and serves as a great example of a well-run marketing...