If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. The JCN’s Mobile Popup Ad offers a unique advertising opportunity: buy an ad once and get it placed on multiple...
Part I – Strategy & Planning Campaign Planning: An Overview For all the budget and time it takes to advertise – and the potential results it can produce for a business – it’s surprising how little time businesses actually spend planning their marketing...
Five months ago, Boruch Goldberger of BIG Marketing and I launched a campaign to sign up 18K women before they light candles on Friday.Our goal is for everyone to donate $1 every week to Bonei Olam. This project was a challenge. During the last five months, we...
Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...
Author and speaker John C. Maxwell once said, “Learn to say ‘no’ to the good so you can say ‘yes’ to the best.” Wise words indeed. As entrepreneurs, we are often attracted to novelty, to opportunity. We are not afraid to take risks, to try new...
Jewish Content Network (JCN) will have an exhibit at Kosher Fest 2018. Kosherfest is the world’s largest and most attended kosher-certified products trade show. The event is scheduled for Tuesday, November 13, 2018: 10am – 5pm & Wednesday, November 14, 2018:...
