In today’s fast-paced digital world, the right advertising strategy can transform your business. At JCN Advertising, we specialize in placing your message right where your audience gathers: on premier Jewish news websites and across popular social media platforms....
If you’ve bought ads before, chances are you contacted a specific publisher, like a website, and asked to place an ad on their website. One ad, one website. Yidooah’s Mobile Popup Ad offers a unique advertising opportunity: buy an ad once and get it placed on multiple...
Part I – Strategy & Planning Campaign Planning: An Overview For all the budget and time it takes to advertise – and the potential results it can produce for a business – it’s surprising how little time businesses actually spend planning their marketing...
Five months ago, Boruch Goldberger of BIG Marketing and I launched a campaign to sign up 18K women before they light candles on Friday.Our goal is for everyone to donate $1 every week to Bonei Olam. This project was a challenge. During the last five months, we...
Boring campaigns don’t work. Launching a charity and just asking people to please donate, will do almost nothing. A successful campaign requires creativity, and you need to be testing your creative assumptions in real life. Case in point: we were doing a pre-campaign...
