Reflecting on 3 Amazing Years: Chayale Kaufman, CEO and Founder of The Jewish Content Network
This company started with a vision to distribute content online, a Jewish version of Taboola or Outbrain. The idea was to be able to spread news and advertisements online, through content, with the click of a button. Our goal was create a revolution in online...
This Insurance Agency Generated Multiple Leads after Tweaking Their Advertising Strategy
A recent advertiser on the Jewish Content Network is an insurance agent who sells life insurance to Americans living overseas. They had been advertising with us for several months, using a JCN homepage article ad to link to an article they had written on the subject,...
Incredible Results for Last Minute Retreat Using This WhatsApp Marketing Hack
This week, we were contacted by a frantic organizer of a Yeshiva Week retreat. They had already booked the rooms and reserved the amenities, but despite over $1,000 spent on print ads, they had gotten zero interest. We stepped in, and despite a very limited remaining...
Planning Trumps Budget
People tell me all the time, “I can’t start marketing because I don’t have a large budget.” This is absolutely not true. So much of a campaign actually comes down to planning and execution, it’s wrong to believe that budget will necessarily indicate the outcome or...
Planning Your Marketing Funnel
We’ve been talking a lot about content lately here on the JCN. But it’s worth diving more deeply into what kind of content we’re talking about here. The truth is, there is a variety of content that should be created, to reach each stage of your sales funnel. Every...
Content Marketing: The Future of Marketing
Content marketing is fast become the only form of marketing. The process of publishing quality content as a means of growing your business, was usually relegated to when you had some time to spare (and when does that ever happen, when you have your own business?)....
Use Case: How Kosher.com Drew Thousands to Their Website
Kosher.com is the most popular cooking website in the frum world. They regularly use the Jewish Content Network to promote their content to Jewish readers online. Their approach is strategic and systematic, and serves as a great example of a well-run marketing...
Do Less: The Power of Simplicity
Author and speaker John C. Maxwell once said, “Learn to say 'no' to the good so you can say 'yes' to the best.” Wise words indeed. As entrepreneurs, we are often attracted to novelty, to opportunity. We are not afraid to take risks, to try new things out. But the...
Lessons Learned from KosherFest
This year, the Jewish Content Network had its own booth at KosherFest! It was great seeing so many of our clients at one of the premiere business destinations of the year. And we got to hand out hundreds of Phone Card Wallets, which, although not edible like most of...
Come Visit Us At KosherFest 2018!
Jewish Content Network (JCN) will have an exhibit at Kosher Fest 2018. Kosherfest is the world’s largest and most attended kosher-certified products trade show. The event is scheduled for Tuesday, November 13, 2018: 10am - 5pm & Wednesday, November 14, 2018: 10am...
Growing Your Business with WhatsApp: Part II
Last week’s article on marketing with WhatsApp click to chat was met with resounding success. Many people resonated with the ease in which people can start a conversation with your business, and have started implementing it in their own marketing strategy. A WhatsApp...
Growing Your Business With WhatsApp
WhatsApp is rapidly becoming a powerful marketing tool for business. For a while now, it’s been possible to place sponsored posts on popular WhatsApp groups through the Jewish Content Network. But recently WhatsApp also launched a separate business API, allowing...
Email marketing is now stronger than ever
Email marketing sometimes gets less attention than other forms of marketing. Whereas banners are literally flashy, and Instagram has the publicly measurable followers and likes, email marketing is the more modest of the bunch. And yet it is still one of the most...
Always Be Testing
The internet is an unpredictable place. It is powered by people, who are unpredictable beings. And the one fast rule about internet marketing is that there is no fast rule about internet marketing. There are best practices, certainly. There is generally good advice....
Need Banners or Graphics for Your Advertising? We got you Covered
Graphics, they say, make the world go round. And by they, we mean the completely unbiased International Guild of Graphic artists. Hey, if the pen is mightier than the sword, and a picture is worth a thousand words, that’s a lot of swords those graphic artists have....
How Chatbots Can Help You Generate More Leads
At the Jewish Content Network, we’re always looking for creative ways to generate more leads. One thing we’ve been experimenting with is chatbots. A chatbot is an intelligent chat experience that clients can have as a means of contacting you, allowing you to automate...
Why Your Business Must Focus on Lead Generation
A wise man once told me: “Tell me a problem that can’t be solved with more lead generation.” I wracked my brains to find an exception to the rule, but couldn’t find one. Don’t have enough clients? More leads means more customers. Got too much work to do and not enough...
Why You Need a Marketing Audit
The following article is part of a new series presented by Jewish Content Network which will discuss business ideas, marketing advice, and feature new business technologies, in an effort to help small business and organizations thrive and succeed. The Jewish Content...